Gold 104.3 - Spec Ad

Prop: Gold 104.3 is a classic station for all ages.

Insight: There is a stigma that Gold 104.3 is only meant for Baby Boomers to Gen X, with numbers dwindling each year since less younger people listening.

Idea: Encourage the next generation to listen to gold 104.3 by turning a game played by all ages: “Guess that song”, while the specific songs chosen are hits any age will know and is also played on Gold, into a poster campaign.