Mushify

The Proposition: Mushify sells premium medicinal mushroom based elixirs that enhance different areas of the body.

The Insight: Mushify’s current branding depicts itself as a scientific and clinical brand and is missing a sense of personality - unable to connect to it’s users.

The Idea: Create a range of natural aesthetic imagery that enhances the Mushify brand and personality, placing it as a fun dynamic brand that is attainable for a wider audience.